Free tools like Google’s keyword planner or Title Builder are helpful too. You can find out what keywords your audience searches for on eBay with tools like KeywordTool.io or Terapeak. To help customers find relevant products, the Cassini search engine ranks eBay listings based on keywords, seller engagement, product pricing, customer service and sales history. To optimise your eBay listings, you need to know how the algorithm of its Cassini search engine works. Cassini decides where to rank products in the search results, and content is one of the most important deciding factors - the more relevant the content to what the user is searching for, the higher the listing. To ensure that your listings appear at the top of shopper search results, it’s vital to keep Cassini (eBay’s internal search engine) happy. In fact, this is usually the best way to improve your online marketplace strategy – whatever channel you sell through. Brands may need to provide some business details to speed up the process.ĮBay SEO is key to landing the top spot in search results. However, if you don’t want to wait, you can request a listing increase here. Even eBay shop subscribers have to contend with these caps until they can prove their performance is up-to-scratch.ĮBay does this to maintain the quality of its service and protect customers. Sometimes eBay limits the number of listings a new account can publish. So if you’d prefer to retain exclusive use of certain images, don’t add them to your eBay listings.
This is outlined in eBay’s User Agreement. It’s also worth noting that once you upload images and product descriptions, eBay can add them to its product catalogue for third-party sellers to use. Avoid order cancellations and late shipments at all costs – they’ll impact your rankings!.Banned products include alcohol, certain foods and most adult-only items.eBay listings can’t include any contact details, external links or misleading content.In some instances, it can even end in account suspension. But it’s important to be familiar with them, because a careless slip-up could result in reduced visibility for your eBay listings. So it’s important to consider product pricing carefully. You also have to pay a percentage every time you make a sale. (Although, every account receives a monthly allowance for free). You need to factor in feesĮBay usually charges brands 35c to list an item on its platform. But eCommerce brands usually use eBay’s ‘Buy It Now’ listings to sell products at a fixed price. Today, you can still sell a product to the highest bidder. When eBay first launched, anyone could sell off secondhand items in its auction-style sales.
Otherwise, you risk losing sales or breaking one of the platform’s policies. Getting started with eBay Listings: The Basicsįirstly, let’s familiarize ourselves with the basics of eBay product listings.
0 kommentar(er)
